#1 Dan Hughes – Value Proposition

Dan Hughes, is a keen runner, cyclist and triathlete and a father to two young girls. After accruing years of varied experience in sales and negotiation – he started his business during a recession – when he was the ‘other’ side of forty.

Dan’s company, Bridge][ability Ltd, offers skills development for Commercial Negotiation and Leadership. Over the past four years they have worked with an impressive range of clients from SMEs to Blue Chips, across all sectors of business.

Whilst many people go into negotiations focussing on their own circumstances, Dan believes that the key to successful negotiations, lies in being able to see things from the other party’s perspective.

Whether you’re in charge of negotiating transfer fees for premiership footballers – or manufacturing and exporting widgets, in a changing post Brexit economic climate – Dan has some insights to share, that will inspire you to rethink your negotiation strategy.

Recommended Books:

The Chimp Paradox – Steve Peters

Getting to Yes – Fisher & Ury

Favourite Quote:

“Never allow a person to tell you no who doesn’t have the power to say yes”.  Eleanor Roosevelt

How to Connect:


Linked in





  • Emma Hoban

    November 21, 2016 at 10:45 Reply

    Hi Carl, Great podcast. Having just returned from a weekend of listening to motivational speakers at our annual conference, I’m all fired up to develop my business. But that is just once a year – I am hoping your podcasts will give me that boost on a regular basis to re focus and move forward. Great quality content in a bite-sized format. I will be tuning in and urging my colleagues to do likewise. Thank you and good luck.

    • carlbenfield

      November 21, 2016 at 10:49 Reply

      Emma, thanks so much for the feedback. Please let us know what content would be useful to you. We want to make this really accessible, so if you have any constructive criticism on style, delivery, pace etc, then we are all ears!

  • Serena humphrey

    November 22, 2016 at 19:56 Reply

    Superb podcast Carl, really enjoyed it, especially on the personal experiences side of things. You sound brilliant!!

    • carlbenfield

      November 22, 2016 at 20:15 Reply

      That is really kind of you Serena, thank you for taking the trouble to comment. If you have any suggestions for episodes or constructive criticism on the format, all would be gratefully received. Carl

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