November 22, 2016
‘Value proposition’ is not exactly an expression that rolls off the tongue – and to be honest, it’s not something that rolls out of business plans well developed, very often.
It seems that many of us metaphorically open shop, put stuff in the window, and then expect people to buy it. All this effort, before we’ve really considered if anyone actually wants what we’re offering, in the first place.
In our podcast this month, I’m asking guests specifically about their Value Proposition. What is it that they do that is so original? How did they get the idea? – and how easy has it been to implement it?
If you’ve never properly considered your value proposition, why not download an episode and see what you can learn? There’s no charge – we would love your feedback.
After all we’re trying to get our value proposition right too.