I remember being amused by seeing a geography student with a sweatshirt that stated “Geography: The art of telling people where to go”. It’s a clever play on words, and one that I was reminded of in my podcast interview this week with the fun (but formidable) Mary Baird-Wilcock.
Ok, the title may be intentio
nally provocative, but honestly, as an employer, I really mean it.
I wrote an article some time ago, about the poor quality of sales candidates, and after hosting the excellent Bob Apollo of Inflexion Point on the Twentisphere Podcast this week, I have to say my opinion has changed little.
‘Value proposition’ is not exactly an expression that rolls off the tongue – and to be honest, it’s not something that rolls out of business plans well developed, very often.
It seems that many of us metaphorically open shop, put stuff in the window, and then expect people to buy it. All this effort, before we’ve really considered if anyone actually wants what we’re offering, in the first place.
In our podcast this month, I’m asking guests specifically about their Value Proposition. What is it that they do that is so original? How did they get the idea? – and how easy has it been to implement it?
If you’ve never properly considered your value proposition, why not download an episode and see what you can learn? There’s no charge – we would love your feedback.
After all we’re trying to get our value proposition right too.
The Autumn Statement will be another defining moment for our Nation. An opportunity for Theresa May’s Government to put their money where there mouth is, literally. So what should we expect from the Chancellor Philip Hammond this Wednesday . What should the voice of business be telling him?
Anyone starting a new business or releasing a new product line will know the feeling. The anticipation. The concentration. Did we do everything right? Will it work? Will my professional reputation survive the experience or will it be in tatters?
In our own small way, that’s what we’re feeling like as we launch Twentisphere. Although it’s been an idea some time in the making, we simply don’t know how well it will be received.
‘Value proposition’ is not exactly an expression that rolls off the tongue – and to be honest, it’s not something that rolls out of business plans well developed, very often.
It seems that many of us metaphorically open shop, put stuff in the window, and then expect people to buy it. All this effort, before we’ve really considered if anyone actually wants what we’re offering, in the first place.
On the Twentisphere podcast this month, I’m asking guests specifically about their Value Proposition. What is it that they do that is so original? How did they get the idea, and how easy has it been to implement it?
If you’ve never properly considered your value proposition, why not download an episode and see what you can learn? There’s no charge – we would love your feedback.
After all we’re trying to get our value proposition right too!