#5 Caroline Spence – Marketing

SEO matters. But the goalposts are constantly changing. For many people in business, the

‘science of search’ remains incomprehensible – and appears to be something of a ‘dark art’.

This week, Carl talks to Caroline Spence. A former broadcast journalist, who transitioned into PR,

Caroline is now Director of Content and PR at fast growing Leicester based digital marketing

agency, Anicca Digital Ltd.

Recommended Books:

Life’s a Pitch – Roger Mavity and Stephen Bayley
Wolf Hall – Hilary Mantel

Bring Up The Bodies – Hilary Mantel

Recommended Tools:

SEO Monitor – Search Intelligence and Performance Management

How to Connect:


Linked in


Anicca Digital – Data Driven Digital Marketing:



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