#15 Mary Baird-Wilcock – Sales
Do you long to make your customers’ lives easier – and believe in the power of sales to change lives? In this inspirational, feel-good episode, Carl talks to events professional, mentor (and undercover superhero) Mary Baird-Wilcock, founder of The Simplifiers. Mary explains how building relationships – and expertly qualifying leads, helps her close sales that feel good – and do good too.
NORTH AMERICAN informal
get the better of (someone) by cheating or deception.
“the day would soon arrive when Peter would see he’d been well and truly hornswoggled”
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