#14 Bob Apollo – Sales

How do you run a successful complex high value sales process – and equip your salespeople to follow it effectively? Value Selling Specialist Bob Apollo explores the various stages of the buying decision process, and offers a range of valuable tips for anyone looking to create more focus, discipline and repeatability in their sales. Bob explains why it can be a grave mistake to presume that the customer you are trying to sell to understands how to buy – and how you can help them remove obstacles to help them move forward.

Recommended Books:

The Challenger Customer

The Three Value Conversations

Recommended Tools:



Insight Squared

How to Connect:



Linked in



The Association of Professional Sales

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